It’s helpful if you gather feedback at each stage of the design process:
- You can gather feedback before you even start a project.
- You can gather feedback after you have a few rough concepts.
- After you have wireframes.
- After you have an HTML prototype.
- You can do it prelaunch when you’ve got something coded up, but it’s not shipped yet.
- You can do it post-launch.
The secret is to find ways to layer feedback in at each stage. And if you’re able to do this, then you’ll drastically increase your odds of getting to clarity.



